top of page
![bloglabel].png](https://static.wixstatic.com/media/54387f_65f3e14994804fc587601896b3dc4b03~mv2.png/v1/crop/x_0,y_597,w_4000,h_3015/fill/w_108,h_81,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/bloglabel%5D.png)
Papa's Pizzeria x California Pizza Kitchen
How can we use gen-z's nostalgia to our benefit?
Papa's pizzeria, a classic old flash game, lives solely online. Gen-z has played it, made memes, created cultural moments about it, for years.
let's bring it to life.
Why is CPK the best vessel?
A casual dining place that also sells frozen pizza in stores creates an opportunity for multiple mediums of implementation.
CPK also has locations in most foot traffic areas, like shopping centers or outdoor malls.
in collaboration with Veronica De-Leon
Social Posts
An introduction via social media can bring in new audiences who may not know what this is, while also catching the eye of nostalgic gen-zers.
In Restaurant
Loading Screen
The Game
The kiosk lets you play the classic papa's game while you wait for your pizza.
Menu
Once you order, the food comes out on a custom Papa's tray.
Aprons
A fun take-home apron that comes when you order the special pizza. Each apron has a fun line that references your 'one day' on the job.
Frozen Pizza
.png)
A way to promote the partnership for those who are shopping for groceries.
This uses CPK design with Papa's branding design.
bottom of page