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VIRGINIA TOURISM
Objective:
Get the attention of travelers looking for a weekend getaway that will leave them feeling relaxed, balanced, and reconnected.
Insight:
People crave mindful travel that goes beyond simple sightseeing.
Strategy:
Virginia is your self-care destination.
Concept:
Reroute Your Mind.
In collaboration with Trevor Rorrer, Caleb Goss, Mia Moreno, and Morgan Living.
Spotify Podcast
For when you feel overwhelmed by life's stressors and the weekend feels miles away, we created this podcast. This podcast allows you to disconnect from your stressors and reconnect with the sounds of Virginia's nature from the comfort of your home.
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​We invite you to join us in practicing out mindful moments in Virginia. Click play and relax.
Instagram Story
A reminder for when you are mindlessly going through Instagram stories, that Virginia is here for your mental break.
INSTAGRAM POSTS
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A gentle interruption from the doom scrolling. You'll find an indisputable fact that being in nature helps your mental health. The fact is paired with a calming graphic and the headlines that remind you that Virginia is your self-care destination.
OOH POSTERS
The reminders can be in poster form as well.
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EXPERIENTIAL
Can't make it to Virginia this weekend? No worries. We brought Virginia's beautiful natural landscape to you. Participate in stress-relief activities while enjoying the beauty and tranquility of Virginia.
Care Package
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Take part in any activity held at a Virginia pop-up and receive a Virginia self-care package. A helpful pack to guide you on your journey to Reroute Your Mind.
Website Itinerary
Notice the QR code on the tag in the care package? Here is where it leads. When you scan the QR code it takes you to a custom itinerary based on the nature scene the Virginia pop-up was based on. In this case, the Shenandoah Valley.